uninor india, uninor mobile, uninor gsm, uninor website, union telecom, union telecom service launched in india.
all is what we have to wait to get updates on this... will uninor / union mobile telecom service direct compete with the BSNL, MTNL, Vodafone, Airtel, IDEA ? What will be the prices for UNINOR in INDIA?
Telecom tariff war is in india and as we mentioned earlier, Uninor has launched it’s GSM service in India (they are the 8th GSM operator in India). the company claims is the largest single day launch in telecom history of india, as the service is now available to 550 million people, i.e. 7 circles – Karnataka, Kerala, Andhra Pradesh, Tamil Nadu, Bihar & Uttar Pradesh (East & West). The service will be available in Gujarat, Delhi, Mumbai soon...
Uninor Pricing
Uninor will be retailed at 210,000 point of sale via ~1000 distributors – the company offers two plans, ‘talklonger@29p/min’ and ‘Callmore@29p/min’. While other telecom companies are bringing down the pricing from 1 paisa/sec to 0.5 paisa/sec, Uninor raises the bar with 29p/min (which is still lower than 0.5p/sec).
Uninor TalkMore Plan offers local calls @29 p/minute (with setup charge of 39p), while Callmore offers calls at 29 paise and STD at 49 paise per minute, with a daily rental of Rs2.
DoCoMo and now Uninor – lets hope we don’t compromise on the network quality.
Predatory Pricing
New telecom operators, DoCoMo and Uninor are changing the rules of the game and Bharti CEO has even asked TRAI to look into the predatory pricing strategy by new telecom operators to woo customers.
“Trai should look at predatory pricing… The current tariff structure is lower than the cost structure of operators. Clearly, tariffs have to be sustainable in the long run.
And as one telcom puts it aptly:
When Trai wanted all telcos to provide the per-second billing option, large operators opposed the move and sought that tariffs be left to market forces. But, when market forces take over, they want the regulator to step in. Any reduction in tariffs benefits customers and therefore their stance is anti-consumer” – ET
Will Indian telecom incumbents lose out to new players, owing to their resistance to change? Remember the days when even incoming was charged and incumbents like Bharti sucked the blood out of customers until Reliance came in and changed the game?
Also Mr. Stefan Kercza, Hub Head, Tamil Nadu and Kerala, said the Telenor Group had leveraged its position in India with an investment of Rs 2,620 crore, all for becoming a significant operator in the GSM space and getting 8 per cent of the market share in the next five years.
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